Blog

by: Bianca Hoang
July 29, 2013

Why Online Video Marketing Is The Future

If you still need convincing when it comes to video marketing, it’s likely that you’re going to fall behind the completion, way behind. In a nutshell, video marketing is ubiquitous and unquestionably the future of marketing. The billions of YouTube…
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by: Bianca Hoang
July 3, 2013

Digital Marketing – Does Exclusionary Marketing Work?

It could be argued that digital marketing should not be about trying to please everyone. In fact, one of most important facets of marketing is to determine your target audience. However, does this mean you need to be ‘exclusionary’? Mike…
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by: Bianca Hoang
June 13, 2013

How an Explainer Business Video Can Boost Profitability & Visibility

In a previous blog post, we mentioned the fact that customers retain as much information from a short video as they do from reading almost 2 million words. Despite this astonishing fact, online businesses tend to concentrate on text content…
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by: Bianca Hoang
June 7, 2013

How To Profit From Video Marketing On YouTube

YouTube is second only to Google when it comes to website traffic and the most successful companies have their video marketing efforts proudly displayed for millions to see. However, few people consider the potential to make a fortune from YouTube…
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by: Bianca Hoang
May 13, 2013

5 Essential Reasons For Incorporating Video Into Your Marketing Drive

The combination of video and content marketing is one that will lead to vastly improved sales but a startling number of companies utilise this duo in order to establish their brand. In 2012, over 70% of internet users watch videos…
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by: Bianca Hoang
May 13, 2013

Psychological Video Marketing

One of the biggest problems facing companies that are actually interested in utilising video marketing is that they have no coherent strategy in place. They know that it’s important to sell their brand, values and identity to consumers but have…
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by: Bianca Hoang
May 13, 2013

Future Video Marketing Trends

Although no one has a crystal ball that can see into the future of video marketing, it is fair to say that it has a bright future. The process of using videos as part of a marketing campaign has become…
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by: Bianca Hoang
May 13, 2013

How Video Marketing Can Improve A Website’s SEO Ranking

The very life of a business website depends on the level of traffic it attracts. Regardless of how much money you spend in a bid to turn your site into an aesthetic masterpiece, there are a variety of other factors…
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by: Bianca Hoang
May 13, 2013

Why Video Marketing Beats PPC Advertising

A couple of years ago, banner and pop-up advertising were acclaimed as a cost effective technique that yielded a high return on investment. As a result, sites were filled with pop-up and banner adverts. It certainly worked for a while…
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