Why Online Video Marketing Is The Future

If you still need convincing when it comes to video marketing, it’s likely that you’re going to fall behind the completion, way behind. In a nutshell, video marketing is ubiquitous and unquestionably the future of marketing. The billions of YouTube views per day...

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Digital Marketing – Does Exclusionary Marketing Work?

It could be argued that digital marketing should not be about trying to please everyone. In fact, one of most important facets of marketing is to determine your target audience. However, does this mean you need to be ‘exclusionary’? Mike Jeffries, CEO of Abercrombie...

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How To Profit From Video Marketing On YouTube

How To Profit From Video Marketing On YouTube

YouTube is second only to Google when it comes to website traffic and the most successful companies have their video marketing efforts proudly displayed for millions to see. However, few people consider the potential to make a fortune from YouTube videos which is...

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Psychological Video Marketing

One of the biggest problems facing companies that are actually interested in utilising video marketing is that they have no coherent strategy in place. They know that it’s important to sell their brand, values and identity to consumers but have no actual plans on how...

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Future Video Marketing Trends

Although no one has a crystal ball that can see into the future of video marketing, it is fair to say that it has a bright future. The process of using videos as part of a marketing campaign has become incredibly popular over the last few years and has led to some...

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Why Video Marketing Beats PPC Advertising

A couple of years ago, banner and pop-up advertising were acclaimed as a cost effective technique that yielded a high return on investment. As a result, sites were filled with pop-up and banner adverts. It certainly worked for a while but soon, the novelty wore off....

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