Blog

by: Bianca Hoang
November 25, 2014

How to Use Video Analytics for Explainer Videos

Creating an awesome explainer video is one thing, but you still have to check what works and what not. Like all media content on the Internet it can be measured, and what can be measured can be evaluated, analysed and improved; this…
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by: Bianca Hoang
November 5, 2014

Using Explainer Videos to Generate Leads

Generating leads for email newsletters, affiliate marketing and for other purposes have become easier nowadays because of explainer videos. But, before any videos can have the capabilities of enticing people to opt-in, it must be properly content curated. During the…
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by: Bianca Hoang
October 31, 2014

How to Write an Explainer Video Script

The script is the foundation of an effective explainer video. It must be well written to create a great video. Your script must explain briefly about you or your company, the products and services offered, key features and benefits, and…
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by: Bianca Hoang
October 29, 2014

Basic SEO for Explainer Videos

Applying basic SEO for explainer videos is not that difficult. There could be a bit of learning curves, but it doesn’t take an hour to fully understand the concept. The first step in SEO’ing a video is by providing an…
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by: Bianca Hoang
October 26, 2014

Why Longer Videos Doesn’t Necessarily Mean Quality

Many would still think that having longer videos connotes quality; it’s just a myth. Advancements in Google and YouTube’s search and ranking algorithms can easily analyse the quality of the video through other indicators. The basic indicator of quality are…
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by: Bianca Hoang
October 22, 2014

Adding Relevant Keywords around Explainer Videos

Developing and awesome explainer video is already a plus, especially if you want to use this for acquiring highly-targeted audience. And, compared to other media content, it has the highest potential on climbing the search engine results page to gain visibility. A…
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by: Bianca Hoang
October 8, 2014

Anatomy of the Art of Video Marketing

Creating the best explainer video for a video marketing campaign doesn’t only need the best video editing software and the needed skills to make it; it’s just the tip of the iceberg. It needs more than that; it needs the…
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by: Bianca Hoang
October 1, 2014

Mesmerize Your Audience Using Explainer Videos

Having an explainer video on a website is one-way to make your online audience stay a bit longer. Videos usually have a tendency to mesmerise your audience, and making them not to leave your site easily, compared with other digital…
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by: Bianca Hoang
September 24, 2014

Explainer Video’s Unfair Advantage over Traditional Content

Traditional content are those information presented using purely texts or images, or a combination of both.  This type of delivering messages is fast becoming out driven by explainer videos, which takes less time to deliver data containing dynamic sounds and…
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by: Bianca Hoang
September 17, 2014

The Alluring Power of Explainer Videos

Nowadays, information has gone a lot faster, as well as the technology that carries it. Also, the people who use it are savvier and perform at a speedier pace than before. This is the reason text-based content, which takes much…
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