Blog

by: Bianca Hoang
March 3, 2015

Animated Explainer Videos – What Do They Really Cost?

An animated explainer video is a 60 second online video designed to promote a business or service. In terms of cost, you will find quotes ranging from $500 to $30,000+ which means a lot more research is needed if you…
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by: Bianca Hoang
February 25, 2015

Utilising Emotional Keywords in the Video Script

A video script is the backbone of every explainer videos. Indeed, there other successful video that doesn’t utter a single word in it, but that is scripted too. Video scripts are composed of words, which are strategically coined and placed…
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by: Bianca Hoang
February 6, 2015

Effective Video Marketing Strategies for Valentine’s Day

Like all other special occasions, Valentine’s Day is also a great event for marketers and promoters to sell and introduce products and services. And, one of the effective marketing tools to gain more exposure is through explainer videos. But, before…
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by: Bianca Hoang
January 7, 2015

Effective Utilization and Sound and Visual Effects

An explainer video with quality voice-over is not complete without being accompanied by sound and visual effects. Light is what gives life to the video, and the intensities of light are represented by different colours and visualisation; and, sound gives…
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by: Bianca Hoang
December 31, 2014

The Advantages of Hiring Professional Script Writers

A script writer plays a vital role in the overall success of your explainer video. The script writer’s creativity in minting and combining the perfect words is the backbone of a mesmerising marketing flick. Ever since ancient times, the sages knew the…
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by: Bianca Hoang
December 24, 2014

Selecting the Best Professional Voice-over for your Video

Apart from displaying the best animation for your explainer video, voice-over plays an important role in the overall success of your video marketing campaign. According to Dual Coding Theory, or also known as Dual Channel Hypothesis, utilising both the visual and auditory…
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by: Bianca Hoang
December 17, 2014

Why Video Animations can Reduce Bounce Rates?

Bounce rate is the percentage of users who visits your site and “bounce” (leaving your site) in a few seconds or instantly rather than to stay longer and continue viewing other content within the site; it determines the effectiveness of…
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by: Bianca Hoang
December 16, 2014

Video Marketing Strategies During Holiday Seasons

According to recent studies by PunchTab, there will be over 90% of shoppers that will do an online shopping spree during the holiday season. It’s also not surprising why over 80% of online marketers will spend more on Internet marketing…
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by: Bianca Hoang
December 9, 2014

How to Make and Promote an Explainer Video

Nowadays, many people are fast becoming visually inclined, which is also because of today’s influences from technology, especially the Internet, computers and other mobile devices. Due to these advancements the marketing industry also evolves to ride on current trends. One…
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by: Bianca Hoang
December 2, 2014

3 Key Video Metrics to Track for Improving Performance

After publishing your explainer video, the next important thing to do is to track its performance. So much time and money was invested in developing every second of the marketing video, therefore the entire video length must be watched by…
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