Month: December 2014

A script writer plays a vital role in the overall success of your explainer video. The script writer’s creativity in minting and combining the perfect words is the backbone of a mesmerising marketing flick. Ever since ancient times, the sages knew the…
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Apart from displaying the best animation for your explainer video, voice-over plays an important role in the overall success of your video marketing campaign. According to Dual Coding Theory, or also known as Dual Channel Hypothesis, utilising both the visual and auditory…
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According to recent studies by PunchTab, there will be over 90% of shoppers that will do an online shopping spree during the holiday season. It’s also not surprising why over 80% of online marketers will spend more on Internet marketing…
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Nowadays, many people are fast becoming visually inclined, which is also because of today’s influences from technology, especially the Internet, computers and other mobile devices. Due to these advancements the marketing industry also evolves to ride on current trends. One…
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After publishing your explainer video, the next important thing to do is to track its performance. So much time and money was invested in developing every second of the marketing video, therefore the entire video length must be watched by…
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