Month: May 2013

The combination of video and content marketing is one that will lead to vastly improved sales but a startling number of companies utilise this duo in order to establish their brand. In 2012, over 70% of internet users watch videos…
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One of the biggest problems facing companies that are actually interested in utilising video marketing is that they have no coherent strategy in place. They know that it’s important to sell their brand, values and identity to consumers but have…
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Although no one has a crystal ball that can see into the future of video marketing, it is fair to say that it has a bright future. The process of using videos as part of a marketing campaign has become…
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The very life of a business website depends on the level of traffic it attracts. Regardless of how much money you spend in a bid to turn your site into an aesthetic masterpiece, there are a variety of other factors…
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A couple of years ago, banner and pop-up advertising were acclaimed as a cost effective technique that yielded a high return on investment. As a result, sites were filled with pop-up and banner adverts. It certainly worked for a while…
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