Have You Heard About Explainer Videos?
You’ve heard it somewhere on the internet, watched a couple or more of it on YouTube and even liked a few of them on Facebook. They are selling like cupcakes and spreading like a virus. Let’s explore on the rise of Explainer Videos.
So what is an explainer video?
Explainer videos are like PowerPoint presentations on steroids, and like a presentation, its purpose is to inform in the simplest and fastest way possible. Explainer videos are usually only 1-2 minutes in length but it’s long enough to cause the viewer to want to take an action.
Explainer videos are light hearted and engaging. They entice the viewers with its simple design and catchy animations. With this concept, the idea, product or service is presented to the viewer with a much higher chance of conversion.
Why do businesses need an explainer video?
Let’s go with numbers. According to a recent study on web use, the average attention span online is 8 seconds. This is alarming if you’re trying to capture your target audience’s attention in an online world. You need contents that engage customers quickly. So if you need to tell a story, there is no better way to do it than through a short video. And if the saying goes “a picture speaks a thousand words” then videos can most likely speak a billion words or more.
90% of information transmitted through the brain is visual, and visuals are processed 60,000 times faster in the brain than text. In fact 85% are more likely to buy a product after watching a video. Videos communicate messages quickly and simply. They entertain, impress, and are more likely to be shared.
What can a business do with videos?
Top selling start-up companies and even those that belong to the top 1000 fortune big companies worldwide make use of videos. So if you are in the dark trying to market your goods and services, the best way to find the light is following the way of the masters.
Have a look at companies who are already using explainer videos and gaining from it.
Linkedin came up with an animated explainer video that explains how users can benefit with being a member of the Linkedin community. LinkedIn operates the world’s largest professional network on the Internet with more than 300 million members in over 200 countries and territories.
Spotify used a simply designed animation and cool rocking music into their video to demonstrate their digital music service. With their type of business, there are fewer words needed. The music itself says a lot on the quality of sound they offer. As of May 2014, Spotify hits 10 million paid members.
Dropbox created this video in 2009. Soon after production was finished, the video appeared on the front page of Dropbox.com, where it has remained. Over this time, Dropbox has grown at an amazing rate and now reports to have over 100 million users. According to Dropbox, the video is viewed about 30k times a day and has been viewed well over 25 million views.
4. American Express
American Express made use of an explainer video to show their audience how to connect, process and innovate. American Express takes advantage of animation to illustrate how Payment SDK goes. The animated explainer video also includes step by step procedures on how to operate your business more efficiently by processing your American card transactions.
TravelSIM is a pre-paid international roaming service. The TravelSimanimated explainer video is an example of problem-solving animation on how to make it easy and affordable to connect with the people, information and services while you’re travelling overseas. This video makes use of true to life situations to explain what TravelSIM can offer their market, it is engaging and effective.