by: Salman Syed
May 14, 2018

5 Free Tools for your Content Marketing

In in the online space, if you want your business to stay relevant, become an authority on your niche and drive traffic to your business is to provide valuable content.

Nowadays, creating and presenting content is different from the past approach where you just create and present your content by making use of images, videos and of course, written text and that’s just that. Because everyone else has caught up to the demand of the market to provide content, marketers need to step up their games and carefully plan and strategise. Not to mention decide on the tools to create and strategise your content marketing.

Speaking of tools, there is a treasure trove of content marketing tools found in the internet. And to stay on top of your game, you need to narrow it down to what fits your business and your budget. Keep in mind that it is not necessary to spend for your content marketing to be successful.

With that said, here are our top five (5) picks for free content marketing tools:


Gone are the days where visual content in the form of graphics is at the hands of artists. If you’re on a budget or if you’re just starting, Canva’s free version is the right fit for you. Canva offers pre-made templates in all sizes according to your marketing needs. Whether it’s for creating your logo, newsletter header, Facebook cover photo, calling card design, and so much more, Canva has a template for you.

Create your own design of cards, certificates, eBook covers, social media images, and even your resume with Canva’s available templates, backgrounds, layouts, elements and available colour palette. The limit is only your creativity.

HubSpot’s Blog Idea Generator

This tool is perfect for when you are fresh out of ideas or when you just want to make sure that your topics are aligned to your niche. The best thing about it is that aside from obviously being free to use, using it is super easy. Just fill in the form with 3 nouns, submit and you have blog ideas to keep your content marketing update.

Google Alerts

Social listening is an exciting process that lets you monitor digital conversations to determine what topics resonate within your market and what they are saying about your brand or your competitors. Not all marketers employ social listening into their strategies, but it’s time you do now.

Google Alerts is a great tool that does just that. With Google Alerts, you track and monitor relevant topics important to your business and track online mentions of your brand, products and services. Just set up alerts for your brand and other relevant keywords and set to receive alerts in real time, daily or weekly.

Hemingway Editor

Hemingway is a free online editor that lets you edit your written content for optimum readability. What’s cool about this tool is that while directly writing your content into this app, it measures readability, counts the number of words used, paragraphs created and the read time required to finish your written content. It also tracks and monitors your drafts to determine which sentences are hard to read, which are too long, or if you’re speaking in the passive voice.

SEO Tools from offers free SEO keyword research and rank checking tools to help you kickstart your SEO initiatives. If you haven’t optimised your existing content and would love to start now, these tools are one of your best bets.

So, there you have it. Our top 5 picks to help you research, strategise, create and perfect your content marketing. Using these tools to start with, you can now begin to enhance your content marketing with more well-thought and well-planned strategies with aesthetics that appeal to your market with a more focused message.

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