by: admin_mvp
May 2, 2018

Creating Video Marketing Content With Your Phone

Video marketing is on the rise as social media usage continues to multiply every year. In Facebook alone, it has been reported that there is an increasing number of 16 million Australians using the said platform.[1] That’s 60% of the country’s population being served video marketing through social media and we’re only talking about Facebook. Think of the various other platforms that enables video marketing. Even YouTube yields close to 5 billion video views every single day.[2]

With that said, it is not surprising that video marketing has taken the social media by storm what with the rise of viral videos, live videos and the like. All that is left is to take advantage of video marketing’s success. But not without barriers, unfortunately.

Until now…

Nowadays, it’s easy to create your video marketing content without breaking the bank. All you need are your resource materials, some video editing skills, and your equipment.

And by equipment, we mean your phone. Yes, just your phone. This is especially true for small businesses and entrepreneurs who want in on video marketing with little to no budget. Of course, your phone can only do so much. You will need the help of editing tools and your own creative knack to transform your videos in marketing worthy pieces.

Check out three of the top-video editing tools you can use with just your phone:

  1. ROCKETIUM

Rocketium is an a mobile app primarily for iOS devices that lets you snap pictures, add captions and even audio tracks to create mini movies.

While Rocketium comes with pricing plans for small and large teams or agencies, you can experience its basic features for free if you’re fine with the Rocketium logo in your video content. The free version lets you create 10 videos per month with 20 images or clips per video with the ability to caption it with up to 80 characters.

Other Features

  • Auto-sizing lets you create videos optimised for Snapchat and Instagram.
  • Media search lets you add copyright-free images or clips
  • Easily collaborate with your team or your clients

Pricing Plans Available

*Pricing plans are available for monthly and annual payments

Free – No credit card needed to register

Essential – $190/year

Professional – $49/month or $490/year

Business – $149/month or $1490/year

Enterprise – TBA

  1. ANIMOTO

Animoto is an automated video editor that lets upload photos and videos from your device, add audio from the in-app library or from your device, and captions, intro, outro and text cards into your video.

Animoto is compatible with iOS and Android devices with an available online version. You  may also use of its available plugin for Lightroom enabling you to directly export your photos into Animoto.

Animoto comes in three different pricing plans suited for personal, professional and business use starting at $8/month for annual plans. They also offer a 14-day free trial should you want to check it out before buying.

Other Features

  • Subscribing to the  Professional and Business pricing plans do not have Animoto branding on the videos
  • Subscribing to the  Professional and Business pricing plans provides you the license to resell the videos you create  
  • Animoto provides free music tracks and commercially licensed music tracks depending on the pricing plan

Pricing Plans Available

*Pricing plans are available for monthly and annual payments

Personal – $16/month or $96/year

Professional – $42/month or $264/year (available for a 14-day trial period)

Business – $64/month or $408/year

  1. VIDEOSHOP

VideoShop is another video editing app for iOS devices which is available for a one-time fee of $1.99. Capture photos and videos from the app or upload your own videos and photos from your camera roll and edit by adding soundtracks, sound effects or record a voice over with the app. As stated earlier, this app is a paid app, but at a steal of a price at $1.99.

Other Features

  • VideoShop allows you arrange the other of the clips according to your preferences
  • Enhance your videos with their selection of filters

Now that a phone is all you need to kickstart your video marketing campaigns, it’s time to crank up your creative juices and brainstorm your strategies, themes and ideas for your marketing.

Let’s put that phone to work!

 

Source:

[1] Cowling, D. (2018, January 1). Social Media Statistics Australia – December 2017. Retrieved April 25, 2018, from https://www.socialmedianews.com.au/social-media-statistics-australia-december-2017/

[2] D. (2018, April 26). 37 Mind Blowing YouTube Facts, Figures and Statistics – 2018. Retrieved April 26, 2018, from https://merchdope.com/youtube-statistics/

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